Goal 4 – Expand outreach, education and marketing efforts

Increase the number of people living with or vulnerable to HIV who know about and are motivated to use help that is free, available and can bring value to their lives.

• Strategy 8 – Increase knowledge and raise awareness of HIV and STI services by investing in at least two coordinated, statewide and community-informed marketing and media campaigns annually, beginning in 2020. Campaign focus areas include HIV/STI screening, PrEP, non-occupational PEP, HIV care and treatment, and other services that support successful health outcomes.

• Strategy 9 – Provide tailored support for at least 5,000 people seeking HIV services annually via a widely publicized statewide resource hub that provides real-time information, referrals and linkage to care.